Book Dash | Reading unwrapped

To create a nation of lifelong readers, research shows that every child should own and have access to storybooks. Yet in reality, books are expensive and often seen as a luxury for millions of South African children. That’s why MySchool MyVillage MyPlanet teamed up with Book Dash this past Christmas to add a storybook as a gift for 50 000 children through the Santa Shoebox Project.

Research shows that children who are keen readers or who are often read to by adults, are more engaged, more attentive and have higher levels of empathy. Reading improves socio-emotional development, and as a shared activity strengthens the relationships between children and their caregivers. Owning books can significantly boost a disadvantaged child’s academic achievements and change the course of their lives for the better.

“Education is a high priority for many of our MySchool MyVillage MyPlanet supporters, and low levels of literacy is one of the country’s greatest challenges,” says Trish Kowo, MySchool’s Marketing Manager. “This Christmas we looked for a high impact project to support, and we are delighted to partner with the Santa Shoebox Project and Book Dash to bring the joys, fun and benefits of reading into the homes of 50 000 young children.”