It all begins with just ONE SWIPE

OUR JOURNEY

1997
1999
2003
2007
2015
2017
2018
2019
2020
2022

1997

The MySchool programme begins, in Johannesburg, South Africa, with only 12 partner stores and a vision to support education by raising funds for schools.

1999

MySchool takes shape as a multi-partner programme, expanding to Durban and Cape Town

 

2003

The programme is rolled out nationally.

2007

The launch of MyVillage and MyPlanet. Supporting charitable organisations, animals and environmental organisations.

2015

Collaboration with Woolworths and Pharrell Williams raises over R100 million for education.

2017

MySchool goes virtual, launching its mobile app which allows cardholders to conveniently “tap and give”.

2018

MySchool wins 3 Loyalty awards:

Regional Loyalty Champions of the Year (Middle East & Africa)
Best Long Term Loyalty Programme
Best CSR Initiative Linked to Loyalty

2019

Celebrated our 21st birthday by giving back R2.1 million to 21 different causes. Each beneficiary received R100 000. 

MySchool wins best programme of the year award.

2020

COVID-19 pandemic hits. 

MySchool invests in animal welfare, healthcare, food and water security through organisations like Gift of the Givers, amongst others, donating more than R1.75 million.

2022

MySchool turns 25 and celebrates 25 years of impact.