OUR JOURNEY
1997
The MySchool programme begins, in Johannesburg, South Africa, with only 12 partner stores and a vision to support education by raising funds for schools.
1999
MySchool takes shape as a multi-partner programme, expanding to Durban and Cape Town
2003
The programme is rolled out nationally.
2007
The launch of MyVillage and MyPlanet. Supporting charitable organisations, animals and environmental organisations.
2015
Collaboration with Woolworths and Pharrell Williams raises over R100 million for education.
2017
MySchool goes virtual, launching its mobile app which allows cardholders to conveniently “tap and give”.
2018
MySchool wins 3 Loyalty awards:
Regional Loyalty Champions of the Year (Middle East & Africa)
Best Long Term Loyalty Programme
Best CSR Initiative Linked to Loyalty
2019
Celebrated our 21st birthday by giving back R2.1 million to 21 different causes. Each beneficiary received R100 000.
MySchool wins best programme of the year award.
2020
COVID-19 pandemic hits.
MySchool invests in animal welfare, healthcare, food and water security through organisations like Gift of the Givers, amongst others, donating more than R1.75 million.
2022
MySchool turns 25 and celebrates 25 years of impact.
