It all begins with just ONE SWIPE HELP MAKE AN IMPACT OUR JOURNEY 1997 1999 2003 2007 2015 2017 2018 2019 2020 2022 1997The MySchool programme begins, in Johannesburg, South Africa, with only 12 partner stores and a vision to support education by raising funds for schools. 1999MySchool takes shape as a multi-partner programme, expanding to Durban and Cape Town 2003The programme is rolled out nationally. 2007The launch of MyVillage and MyPlanet. Supporting charitable organisations, animals and environmental organisations. 2015Collaboration with Woolworths and Pharrell Williams raises over R100 million for education. 2017MySchool goes virtual, launching its mobile app which allows cardholders to conveniently “tap and give”. 2018MySchool wins 3 Loyalty awards:Regional Loyalty Champions of the Year (Middle East & Africa)Best Long Term Loyalty ProgrammeBest CSR Initiative Linked to Loyalty 2019Celebrated our 21st birthday by giving back R2.1 million to 21 different causes. Each beneficiary received R100 000. MySchool wins best programme of the year award. 2020COVID-19 pandemic hits. MySchool invests in animal welfare, healthcare, food and water security through organisations like Gift of the Givers, amongst others, donating more than R1.75 million. 2022MySchool turns 25 and celebrates 25 years of impact.