ThumbnailMySchool MyVillage MyPlanet Programme celebrates 22 years of making a sustainable difference in South Africa via its ‘loyalty’ offering. It is seen as a forerunner in “Community Loyalty’ in South Africa and most likely in the world. 

It prides itself on being one of the first programmes in South Africa to focus on the triple bottom line approach (financial, social and environmental).




The judges are impressed that it continues to gain strength year on year; it initially raised over R1m per month in 2005, to currently achieving over R7m per month for its beneficiaries.

To date, more than R650m has been paid out to these beneficiaries and there are over 8000 beneficiaries (schools, charities & environmental causes).


The judges commended this programme for its incremental performance results which are delivered because of the MySchool MyVillage MyPlanet loyalty proposition, which outstripped other programme results of ROI performance, retention statistics and NPS measurements.

Not only does the MySchool MyVillage MyPlanet programme yield impressive loyalty performance results, but it proves that companies can embrace its customers’ spirit to care deeply about something and join its customers to deliver towards this, whether that be their children’s education, wild animals or saving the planet.


What the judges said about the winner: Candice Goodman

MySchool MyVillage MyPlanet has set the bar in how to use a loyalty programme for CSI: continuing to raise funds for schools and charities totaling R7m per month. With its regular personalised updates and mobile App, it continues, with good practice techniques, to put the power in the consumer’s hands and deliver on its mandate to show us how ‘Doing Good is Good Business’.


“Winners Report 2019. Loyalty Awards South Africa”