The creation of the MyPlanet Rhino Fund aims to provide the public with a tangible way to actively support rhino conservation and anti-poaching efforts in South Africa through a consolidated fundraising programme.
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In 2009 there was a dramatic increase in rhino poaching with 135 animals killed, and in 2010 an even more staggering 333 animals were brutally slaughtered for their horns - and recently more than 448 were killed or injured following a poaching attack in 2011. The war against our rhinos has been waged! It's time for us to rise up and fight back. Hope now lies in communities, organisations, governments and individuals working together towards saving our iconic wildlife. It is our duty to win the rhino war and set an example of what South Africans can achieve if we rally together behind a common cause.
The MySchool MyVillage MyPlanet fundraising programme has, through its MyPlanet card, been supporting environmental and animal welfare since 2007. For this reason, in partnership with the Endangered Wildlife Trust, a current beneficiary of the programme, we are proud to announce the creation of a dedicated fund committed towards rhino conservation.
The MyPlanet Rhino Fund, launched in May 2011, is the culmination of combined efforts between the MyPlanet fundraising programme, the Endangered Wildlife Trust (EWT) and supported by Braam Malherbe (the well-known conservationist and 50|50 presenter) in an effort to provide South Africans with a channel through which to easily and constructively support rhino conservation and anti-poaching without costing them a cent. The fund is administered by the EWT and will be used to address the most pressing needs across the country.
The EWT will also provide supporters with feedback on how the funds have been used and allocated, from paying for metal detectors to find bullets inside wounded animals to supporting the conservation work in the field where poachers are running rife. Yolan Friedmann, CEO of Endangered Wildlife Trust says, “The Endangered Wildlife Trust is delighted to be working with Braam Malherbe and MyPlanet to provide a platform for concerned South Africans to support the conservation of rhino and the improved protection of our threatened wildlife heritage.”
Take a stand against poachers and syndicates responsible for the demise of these iconic animals. Follow Braam Malherbe’s example: “My DOT campaign is so simple… if we all just Do One Thing our collective actions make a radical difference. Get a MyPlanet card and Do One Thing! Support rhino conservation.”
Help protect an icon of Africa, our precious rhinos.