loyalty awardWe’re exceptional proud that MySchool MyVillage MyPlanet has won Best Loyalty Programme of the year Middle East and Africa. Being acknowledge both by our peers and by the community means so much. Thank you to our partners and to all our supporters for making it possible.


Loyalty awards 2016

For the fourth consecutive year MySchool MyVillage MyPlanet has won at the annual Loyalty Magazine Awards. The fundraising programme was awarded the Best Loyalty Programme of the Year Middle East and Africa for Rhino Conservation through the success of their MyPlanet Rhino Fund, at the official ceremony in London this week.

MySchool Award LoyaltyMagazineAwards 2016

The Best Loyalty Programme Marketing Campaign of the Year was won by the ‘Are you with Us’ WRewards campaign, specifically focusing on the Woolworths and MySchool challenge to ‘Raise R100 Million for Education’.
The MyPlanet Rhino Fund was started to help ensure that funds raised would go where they are needed most in South African rhino conservation. Thanks to the overwhelming support of South African consumers and retail partners the fund has already raised over R4million for the conservation of rhinos since it’s inception in April 2011.

“In 2015 alone more than 749 rhinos were poached in South Africa. Through the MyPlanet Rhino Fund we fund various rhino conservation interventions that play an important role in the fight against poachers. We are honored that this particular campaign has been recognised by the Loyalty Magazine Awards as the no1 CSR initiative linked to loyalty”, says Pieter Twine, General Manager for MySchool MyVillage MyPlanet.

Held for the first time in 2012, The Loyalty Awards recognise excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. According to the organisers they received an impressively high standard of entries for this year’s awards, which caused some very hard decisions for the strong panel of judges that come from all regions of the world.

The national MySchool MyVillage MyPlanet fundraising programme currently has 1.1 million active cardholders and raises an average of R6 million per month for schools and charities.