R50,000 donated to Kids Haven, Jabulani Khakibos Kids, I Care and the Amy Biehl Foundation thanks to the Woolworths MySchool Play it Forward campaign.

PIF skills ballOver 34,000 soccer skills balls were sold at Woolworths leading up to and during the 2010 World Cup as part of its ‘Play it Forward’ campaign, which sought to teach children the value of ‘paying it forward’ to those in need. R5 from the sale of each ball was donated by the retailer to the MySchool Street Children’s Fund.

Thank You!The Fund, which supports the charities Kids Haven, Jabulani Khakibos Kids, I Care and the Amy Biehl Foundation, raised the significant sum of R168,000 from the sale of the campaign’s soccer skills ball sales. This translates into each charity receiving a R42,000 donation to help fund their most pressing needs.

Moreover, understanding the financial pressures a charity faces on a daily basis, the MySchool Thuso School Fund – created by MySchool to support under-resourced schools and charities across South Africa – increased each donation by R8,000 bringing the total money raised by the campaign to R200,000 or R50,000 for each charity.

“The soccer skills balls – branded with the South African flag – gave international tourists visiting the country for the 2010 World Cup the opportunity to purchase a beautiful memento as well as make a meaningful contribution to South Africa. Their purchases will leave a lasting legacy for those less fortunate than themselves long after they returned home,” says Peter Twine, general manager for MySchool.

What are the charities in your region doing with their R50,000 donation?


We bought a bakkieJabulani Khakibos Kids, a children's home dedicated to positively impacting the lives of street children, will utilise the money to purchase a bakkie, which they require for their Outreach Programme as well as for the collection of donations.

Kids Haven, an organisation that rehabilitates and helps reintroduce children living and working on the streets back into society, will in the New Year put their funds towards the purchase of school uniforms.


I Care, a non-profit organisation devoted to finding meaningful and sustainable solutions to the challenge of street children in South Africa, has pledged to use its R50,000 donation as part of its reunification programme, which seeks to help reunite children with their families and communities. Part of the reunification involves enrolling the children into a school near their homes and providing them with school uniforms and stationery. Currently, I Care helps support 42 families in the greater Durban region.

Western Cape

Amy Biehl HandoverThe Amy Biehl Foundation, which teaches learners how to apply and demonstrate various skills and knowledge to address community needs, will use their funds to improve and develop their sports programme as well as purchase sports equipment.

“The charities supported by the MySchool Street Children’s Fund deserve every rand they receive from the ‘Play it Forward’ campaign,” adds Twine. “Each works tirelessly to help minimise homelessness, provide shelter and help families get a new start in life.”