wwf sa word food dayWorld Food Day is celebrated on October 16 2016. It aims to ensure that all people have regular access to sufficient nutritious food to lead active and healthy lives.

On October 16, we acknowledge World Food Day – recognising the UN’s Food and Agriculture Organisation which was founded over 70 years ago on this day. It aims to ensure that all people have regular access to sufficient nutritious food to lead active and healthy lives.

World Food Day

This year World Food day will be on a Sunday, a day when smoky aromas of braaivleis or pot roast permeate households of those who have enough. Yet many of us have come to think of food as something straight from the grocery store, without recognising it as a bounty from the careful stewardship of land and sea. For most people, environmental and sustainability issues are not often top of mind when choosing ingredients for a meal.

Perhaps for World Food Day, we could pause to reflect on the source of our sustenance and the value of protecting the Earth that feeds us, and our economy.  In South Africa, 80% of the land surface is privately-owned or communal farmlands. The agriculture sector, therefore, is critical in the management of our natural resources and is also an important driver of rural development, job creation and livelihoods.

WWF’s work within the agriculture space focuses on innovative ways to reconnect our food systems and natural ecosystems, thus reducing the environmental impact of production practices.

As a result of being a MyPlanet beneficiary, with contributions from committed consumers, the MyPlanet funding enables WWF to actively drive the agenda of sustainable agriculture, water stewardship and best-practice approaches when it comes to food production. WWF has been working alongside Woolworths for over five years now, supporting them in their Good Business Journey.

The continued support from the MyPlanet donations has become a vital catalyst for conservation efforts aligned to food security. By choosing WWF as a beneficiary you become a part of the WWF mission to build a future in which people live in harmony with nature, ensuring that there is enough food for all forever.

As a consumer, you can also ask your local retailer, restaurant or food supplier where they source their foods from – particularly fresh produce, meat, and seafood – to find out where and how it’s grown, raised or processed. Ask good questions and learn about the bigger story behind your food.

The more you know, the more empowered and informed you become. As a conscious consumer you can hold your retailer accountable to a sustainable supply chain. Start with your shopping list from World Food Day forwards, and show commitment and interest in where your food comes from!