ChildSafe content Woolworths MySchoolEvery day in South Africa, 12 children die in preventable accidents. This Child Safety Awareness Month, find out how you can help keep your children safe.

August is Child Safety Awareness Month – a time to be aware of just how easy it is for a child to be injured or killed through negligence. Every day, 12 children die in road accidents, and from drowning, burns, poisoning, violence and other physical hazards in their environment.  An unrelenting problem in South Africa, childhood injuries happen so quickly and responsible decisions can help avoid unnecessary accidents. Here’s how Woolies is helping to support you in keeping your child safe.
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On the road

South Africa has one of the highest pedestrian fatality figures worldwide. Our selected school bags, shoes, raincoats and jackets have been fitted with reflective strips for visibility in poor lighting conditions. So you’ll have one less thing to worry about when your child is out and about.  And remember to always buckle children in cars, to teach them child road safety from an early age.

At home

Most childhood injuries happen at home - so be extra careful with electric cords, hot water, cleaning liquids and slippery floors. A special anti-slip print technique applied under the feet of selected babygrows, kiddies socks and school shoes will help stop children from slipping on smooth surfaces when they’re up and on the move.

At school

Children spend most of their day in school uniforms, so it’s important to choose uniforms that are made from quality fabric that helps to protect their skin. Our school shirts and UV swimsuits are made from fabric that blocks out more than 98% of harmful UV rays. At school, teach your child never to talk to strangers and to wait for you or their lift inside the school property. And always remember, you’re bigger, be the adult.