MyPlanetRhinoMonth Over R1.3 million raised through the MyPlanet Rhino Fund will help rhino conservation causes across the country that vary from rhino protection and monitoring to saving and raising rhino orphans.

In celebration of World Rhino Day on 22 September, the MyPlanet Rhino Fund has announced the allocation of R1.385 million rhino conservation causes across the country that vary from rhino protection and monitoring to saving and raising rhino orphans.


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Minister for Environmental Affairs, Edna Molewa, recently confirmed that up until 27 August, 749 rhinos have been poached in 2015, up from 716 rhinos poached during the same period in 2014. “We’re fighting heavily armed and highly organised crime syndicates. The poaching figures are not a cause for despondency. Were it not for the interventions they could be far worse,” said Molewa at a recent rhino poaching media briefing.

The MyPlanet Rhino Fund, launched in April 2011, is administered by the Endangered Wildlife Trust (EWT) and is an initiative by the MySchool My Village MyPlanet fundraising programme.  To date it has raised over R 4 million for rhino conservation. Braam Malherbe, respected conservationist and official MyPlanet ambassador, initiated the fund to proactively address the issues and to help worthy rhino fundraising causes. “There are many well-run and credible organisations raising money for rhino conservation,” he explains, “but there are also a lot of scams preying on human emotions. We started the fund, represented by a broad range of interested an affected parties, to help ensure funding is going where it’s needed most. Thanks to the overwhelming support of South African consumers and retail partners, we have already raised over R4 million for the conservation of this iconic species.”

“The beauty of our fundraising programme is that anyone can join us in making a difference to protect our rhinos without it costing them a cent.  All they have to do is sign up for a card, choose the MyPlanet Rhino fund as their beneficiary and then shop at our retail partners. Our retail partners will make a contribution to the fund on behalf of these customers. It is an easy and impactful way to get involved,” says Helene Brand, MySchool MyVillage MyPlanet CSI Manager.


The six organisations receiving funding are focused on protecting our rhinos through different avenues

The Southern African Wildlife College (SAWC)

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has become an acknowledged centre of specialisation in conservation education and wildlife management training, not only in southern African but internationally. The project that will receive funding will see 137 people trained in 2015 and 120 people in 2016 on a full 12-month national certificate programme. This intensive, year-long programme is indicative of the additional skills needed to address poaching and the shortage of qualified field rangers and guides in wildlife areas as well as creating valuable jobs.          

Care for Wild Rhino Sanctuary

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is based in Mpumalanga and focuses on rescuing and rehabilitating injured and orphaned baby rhinos.  Once these rhinos have recovered or reach sub-adult age they are then released into a breeding project on an adjoining game reserve where they will be protected from poaching.


provides integrated security solutions to the public and private sectors and is the preferred supplier of anti-poaching, field ranger, firearm and related training for the Southern Africa Environmental Crime Response Unit (ECRU) in a number of our large reserves. This funding will cover a 3-month contract for Quemic’s Anti-Poaching Unit to be allocated to ‘Hot Poaching Zones’ to assist private reserve owners to protect their rhinos.

SANParks Addo Elephant National Park

Funding will be used to purchase 20 desperately needed camera traps to monitor their rhino population.

Save Valley Conservancy Anti-Poaching Unit (APU)

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is part of the Greater Limpopo Transfrontier Conservation Area where they have formed a ‘Special Species Protection Unit’ to specifically focus on the species most impacted by poaching. The rhino tops the list.  Since its establishment the poaching mortality rate for Black Rhino has dropped from 10.8% in 2012 to 3.5% in 2013 and 4.1% in 2014. This,coupled with the natural growth rate, means that the overall population has increased from -3.7% in 2012 to +10.4% in 2014.

The Limpopo Rhino Security Group

has been established by a group of private rhino owners in the Limpopo area to provide proactive security for their rhinos. This funding is going to assist them with basic specialist equipment, crisis reaction teams and, if required, plane hire.

EWT’s Wildlife in Trade Programme (WIT)

which incorporates the EWT Rhino Project was one of the first organisations to recognise the potential that dogs have in the fight against rhino poaching, and has subsequently deployed tracker and sniffer dogs at a variety of parks and reserves.  The effectiveness of tracker dogs as an effective tool in the fight against rhino poaching has been proven.  In fact, one of the tracker dogs stationed in the Kruger National Park has already helped rangers to arrest more than 15 poachers in the first half of this year alone. This funding is going to refresher training for these dogs and the training of two additional dogs & handlers for the Timbabvati area & the Limpopo Rhino Security Group

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your free MySchool MyVillage MyPlanet card online and start supporting the MyPlanet Rhino Fund - it won't cost you a scent!

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