28 497 SOUTH AFRICANS VOTE FOR THEIR FAVOURITE CHARITIES

6 June 2014

28 497 South Africans cast their vote in the MySchool MyVillage MyPlanet Vote4Charity survey, to support their favourite charity. A nearly 300% increase in number of votes since 2012, when 7 223 South Africans participated in the survey. Significantly, whereas in 2012 nearly 80% of the top 10 charities where focused on animal welfare, this time around 54% of votes cast went towards a MyVillage beneficiary – charities that help people – and 46% of votes went towards a MyPlanet beneficiary – charities supporting animals and the environment.

CHOC Childhood Cancer Foundation S A, a MyVillage beneficiary, received the most votes, followed by the Animal Cruelty League CT in second place and the Sunflower Fund, Endangered Wildlife Trust and SA Guide-Dogs Association coming in third, fourth and fifth respectively.

The survey has provided great insights into the kind of charities that South Africans in the different provinces love to support.

Provinces differ in their allegiance to MyVillage and MyPlanet charities, with more than 60% of Gauteng votes going towards Village charities supporting children. In the Western Cape only 30% of the votes went towards Village charities with nearly 70% of all votes going towards MyPlanet charities supporting animals and the environment. In Kwazulu KwaZulu Natal only two MyPlanet charities made it into the Top10, with 69,5% of votes going towards MyVillage charities. In the Eastern Cape votes were aligned to the Western Cape with just over 73% of votes going towards MyPlanet charities supporting animals and the environment.

CHOC, who were elected as the favourite charity nationally in this year’s Vote4Charity survey have won R50 000-00 cash from MySchool MyVillage MyPlanet towards the amazing work they do supporting children with cancer and their families. “We are so grateful to everyone who voted for us. The prize money will go towards practical support in terms of housing and transporting children and parents, other services such as psycho-social, our support of the paediatric oncology units and of the South African Childhood Cancer Study Group, as well as our early warning signs awareness campaign”, says Deidre May, the Communications Manager for CHOC.

The runner-up, Animal Cruelty League CT, receives R20 000-00 and 3rd (Sunflower Fund), 4th (Endangered Wildlife Trust) and 5th (SA Guide-Dogs Association) place win R10 000-00 each.

“It is amazing to see how proactive our supporters are when it comes to voting for their favourite charities. The campaign has helped to elevate the profile of many charity organisations that need our support and is a great way for South Africans to get actively involved in doing good.”, says Pieter Twine, MySchool’s General Manager.

Pieter further encourages South Africans to keep supporting their favourite charity by getting a MySchool card and swiping their card to raise funds without costing them a cent.

ENDS

EDITOR’S NOTES
About MySchool MyVillage MyPlanet

The MySchool MyVillage MyPlanet fundraising programme is one of South Africa’s biggest community support programmes. We raise essential funds for schools, charities and environmental organisations through a system that encourages cardholders to swipe their card at our retail partners, who will donate a percentage of your purchase value to the beneficiary of your choice. The system allows cardholders to make a difference to a worthy cause without it costing them a cent. The MySchool MyVillage MyPlanet programme raises more than R3 million per month for the schools.

How does MySchool MyVillage MyPlanet work?

More than 700 000 South Africans carry MySchool cards. Supporters apply for a free MySchool MyVillage MyPlanet card and can select up to 3 schools and/or charities as their beneficiary/ies. When they purchase items from participating retailers they swipe the card with the purchase. A small percentage of their transaction is then allocated to their beneficiary school or charity. The partner stores pay the donation on behalf of the cardholder. All these transactions are recorded and a statement is sent to individual supporters on a monthly basis. The supporter card is not a credit or debit card but simply tracks transactions and funds raised.

MyVillage and MyPlanet
While originally the MySchool programme was exclusive to schools and only schools could sign up as beneficiaries, the programme has been extended to include charitable organisations and other worthy causes. MyVillage organisations are charities that care for people; MyPlanet organisations care for animals and the planet.

Getting a card
In order to become a supporter, you need to be registered with MySchool MyVillage MyPlanet and select a school or charity to support. You can register online at www.myschool.co.za, call 0860 100 445, or get a card at your local Woolworths store. It’s quick and easy.