Together with our produce farmers, Woolworths is pioneering a new approach to farming that allows us to grow produce sustainably without compromising on quality and at no extra cost to you.

We call it Farming for the Future.

Woolworths farming. It’s a first for South Africa and part of our Good business journey to make a difference in our communities, our country and our world.

Farming for the Future is a way of growing fruit and vegetables that

• improves soil and water quality
• promotes water saving
• encourages biodiversity
• cares for the environment

All our produce farmers have begun implementing these new methods and by 2012, all our locally grown fresh produce – other than organically certified produce – will be grown this way.

By supporting our Farming for the Future produce today, you’re helping to ensure there will be sufficient produce for future generations.

You can WIN BIG with Woolworths and Farming for the Future.

Simply let us know "What is Farming for the Future and why should you as a customer support this initiative?" Email your answer to This e-mail address is being protected from spambots. You need JavaScript enabled to view it before 1 February and you can win one of 5 x R750 Woolworths gift cards.

Information supplied by Woolworths